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If
you're of an age to remember tourist camps, Burma Shave signs, and two-lane blacktops
— or even gas lines, Pintos, and crackling AM radio — chances are you remember
the sprawling Stuckey's empire: A venerable roadside oasis — and a highway heaven
of souvenirs, cold drinks, hot snacks, and pecan candy — marked by the pitched
roof and teal blue shingles. Who could forget the pecan divinity, flavored pecans, and most of all the celebrated Stuckey's Pecan Log Roll, a heavenly inspired creation of Mrs. Ethel Stuckey herself? Based on a secret mix of powdered sugar, white molasses, and roasted nuts, that mouth-watering miracle of fluffy white sweetness covered in its own deep coating of crushed select pecans became the soul and spirit of the store and the number one reason for families to stop… well, along with using the restrooms, gassing up the car, and having a snack and a soft drink, of course.
Soon after our founding, however, Stuckey's became more than a pecan log roller. From the late 30's to the early 70's, the teal blue roof was as famous then as the golden arches are today.
Sadly, in the late 70's, the empire began to dwindle when Stuckey's was purchased by a large corporation and became trapped in a time warp. Of the 350-plus locations operating in our heyday, the number dropped to fewer than 75. But that was then, and this is now.
Now, with a Stuckey back at the helm and over 200 franchised locations on
the interstate highways spanning 19 states from Pennsylvania to Florida in the
east and to Arizona in the west, we're going to be bigger and better than ever.
Those who remember the Stuckey's of yesterday will smile with approval on
the Stuckey's of today. It's a sure bet that W.S. Stuckey, Sr. would, too.
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