A little magic, a lot of hard work, and an American tradition is born.

Why does a classic become a classic?

Everyone visited Stuckey’s, including these German tourists passing through Eastman, Georgia, in 1963. When W.S. Stuckey, Sr. opened his Georgia pecan stand in 1937, his recipe for success consisted of melt-in-your-mouth treats (our world famous Pecan Log Roll speaks for itself), fun gifts and souvenirs, and the simple belief that nothing was more important than making — and keeping — the friendship of American travelers generation after generation.

It all started, of course, with the Stuckey family.